Company Purpose
Our mission is simply to…
Help cultures absorb the norms, behaviors, rituals, and incentives that help people adapt and thrive in the era of AI.
Seek performance gains by incentivizing personal improvement, with support from technology.
Apply human creativity as key to society’s greatest challenges.
Responsibly bring others forward to a future of work in which human judgment creates optimal value with support from AI.
Cut through the hype and get more people using Artificial Intelligence by sharing our passion and enthusiasm.
Connect organizations to appropriate tiers of value and impact, responding to their evolving needs.
Our mission stems from these profound beliefs:
Anyone can learn with and use AI. Anyone.
AI should serve humans, not the other way around.
Work on problems to improve outcomes for all stakeholders.
Applying AI to your company’s existing data unlocks new wells of competitive advantage.
Your strategy remains your strategy—your tactics are already responsive to new tools and tech.
About Attainable
Attainable helps organizations navigate the AI Twilight—the strange in-between time where old rules no longer work and new rules aren't yet clear. We believe anyone can learn with AI, that AI should serve humans (not the other way around), and that strategy must come before tools.
Meet our Founder
Transform how you lead
in the AI era
Attainable AI was founded by Chris Huber Reitz, a scholar-practitioner who has spent over a decade helping organizations navigate AI transformation.
Chris teaches AI Strategy and Digital Transformation at Columbia University and has trained more than 15,000 people on AI. His experience as a Fortune 50 AI executive shapes Attainable's practical, strategy-first approach to transformation.